Arrive. And want to stay a little.
Ab ins Grüne is your home for a while in the Black Forest. With a view into the valley, wood and handmade details. A place where you can make yourselves comfortable.
Arrive. Put down your bags, look around in peace and head out onto the terrace first. We have put together everything important for you. If you like, we are also happy to welcome you in person.
Time out. Put on a record, light the fireplace, play together. Perhaps watch a film. Or simply stay seated and let your gaze wander through the trees.
Ab ins Grüne. When you feel like going outside, we share our favourite places with you. Places we know and like ourselves – to suit you and your day.
We think of your stay as one connected story: from arriving with a view into the valley, through the evening by the fireplace, to a day in the forest.
Ab ins Grüne combines craft, design and real details into a home for a while in the Black Forest – warm-hearted and high-quality.
Ab ins Grüne connects special accommodation with a strong brand, storytelling and targeted communication. We do not want to sell holidays through facilities and location, but through a holiday experience you recognise.
- Genuine
- Personal
- Regional
- Experience-oriented
- High-quality
- Digitally helpful
There is already a brand world of its own, with logo, colours, typefaces and imagery.
The first holiday apartment in Bad Wildbad is the pilot project: Here we develop the concept, try it out and live it.
For hosts
From interior ideas, materials, imagery and digital building blocks, you put together what suits your accommodation. The brand’s values form the framework; you make the choices.
Then there is the digital side that helps in the background: a guidebook for guests, a tour of the accommodation, digital postcards and a website in the brand’s style. Technology takes over routine work so there is more time for what is genuine.
For partners from the region
- Appearing for each other. We feature you in our personal recommendations, on postcards and in our channels. You feature us at yours.
- Regional products in the accommodation. Special things from the region are ready for guests with us, as a welcome gift or to discover.
- Joint products. We develop something of our own with you that carries both names.
- Products through our channels. Your products find a stage with us, on the website and in our stories.
We choose a few partners we know and like. Recommendation before advertising space.
We are developing this right now – join us
We are trying out the concept in our holiday apartment in Bad Wildbad. If you would like to work with us as a host or a partner from the region, get in touch. In the long run it should become a brand that can connect further accommodation and partners.
Curious about details?